Course Description

The mission is simple: build an engaging brand model that tells your story and creates a culture that you are the face of, while developing the skills it takes to stand in the forefront of your brand.

Everything you ever needed to know, about stepping from behind the curtain, and taking center stage.

WHAT YOU GET:

  • Dedicated Face Your Brand Account, to move at your own pace
  • Weekly videos delivered directly to your Inbox
  • Expertise from a Branding Professional who has created a 15,000+ member, international movement, with an affinity for creating cultures around brands
  • Interactive Online Group Chats to test out your pitches and products : Built in focus group
  • A safe space for creating and evaluating fears in branding
  • Guidance to create your first, or next, digital product/service to sell online, pushing your brand forward

COURSES:

MONTH 1: This month's courses provide the basis and foundation of which to build upon in Face Your Brand. Your welcome is swiftly followed up with a survey, assessment, and breakdown of fears associated with being in the forefront of your brand. This month also clearly identifies who you are, what your brand is, and students create their brand story. Students will be testing their Elevator Pitches on one another in a Group/Video Chat.

MONTH 2: Logistics and study. This month begins with a list of sites, case studies, and resources to get the actual building of their brand going. We will study social media movements wrapped around online branding, and wrap the month identifying what type of culture can be created around their brand. The emphasis of community is examined, and students being brainstorming their product/service to sell online by the completion of the course.

MONTH 3: Students identify three 'Rooms' that they have been scared to get into, or don't feel they belong in. We begin the #justgetintheroom 'psyching in' process and support system, to break this barrier down. We begin to analyze dealing with competition and potential partners in their brand space. The class capstones with specified personality traits to zone in on, testing of developed products/services with other students, and truly answering the question: Is this type of branding for you?

Host Gatekeeper

Evita Robinson

Evita is most noted for creating the 15,000+ member international travel community, Nomadness Travel Tribe. Through the Tribe, she birthed what is now known as the urban travel movement, creating an entirely new sector in the travel and hospitality industry. She has been written about in the pages of the New York Times, Entrepreneur, Huffington Post, and more. She’s a travel expert on NYC’s PIX11 and has been a featured guest on MSNBC’s former Melissa Harris Perry Show and various news outlets throughout the country. Evita works as your traveling host through the courses inside NMDN Black Box and Face Your Brand.Connect with Evita on social media @evierobbie / @nomadnesstribe.

Course curriculum

  • 1

    FACE YOUR BRAND KICKOFF

    • FYB WELCOME
  • 2

    FACE YOUR FEARS

    • FACING FIRST FEARS

    • FEAR & FAILURE JOURNAL PDF
  • 3

    WHO ARE YOU? VS. WHAT IS YOUR BRAND?

    • 5 CHARACTER TRAITS & VOLUNTARY SCHIZO

    • FEAR & FAILURE JOURNAL PDF

    • WEEK 3 WORKSHEET: 5 CHARACTERISTICS, PERSONAL HASHTAG CREATION, PRELIMINARY BRAND ROADMAP

    • The art of being yourself | Caroline McHugh | TED Talk

    • FACEBOOK GROUP LINK
  • 4

    MAKE IT BREATHE

    • 3 CHARACTER TRAITS OF A GREAT BRAND

    • WEEK 4 WORKSHEET: 3 CHARACTERISTICS OF A GREAT BRAND, BRAND IDENTITY, & CASE STUDY

    • TEDxMaastricht Talk | First Why Then Trust |Simon Sinek

    • FACEBOOK GROUP LINK
  • 5

    CREATING YOUR BRAND STORY

    • CREATING YOUR BRAND STORY & ELEVATOR PITCH

    • BRAND STORY

    • SKIFT + NOMADNESS :: BRAND STORY EXAMPLE

    • OXYGEN CHANNEL + NOMADNESS :: ELEVATOR PITCH EXAMPLE

    • BONUS: Making Oprah Podcast
  • 6

    LOGISTICS : THE TOOLS

    • LOGISTICAL SITES TO GET STARTED: FROM CHEAP CREATIVE TO CREATING DECKS FOR SPONSORSHIP

    • The greatest TED Talk ever sold - Morgan Spurlock - TED Talks
  • 7

    SOCIAL MEDIA MOVEMENTS

    • SOCIAL MEDIA MOVEMENTS: CASE STUDIES

    • STORY OF THE BRAND: BIG GAY ICE CREAM

    • SOCIAL MEDIA MOVEMENTS WORKSHEET
  • 8

    CREATE YOUR CULTURE (& YOUR PRODUCT)

    • CREATE YOUR CULTURE

    • CREATE YOUR CULTURE WORKSHEET

    • 'TRIBES' By SETH GODIN ... PURCHASE LINK

  • 9

    #JUSTGETINTHEROOM

    • #JUSTGETINTHEROOM

    • DAVE CHAPPELLE : INSIDE THE ACTOR'S STUDIO
  • 10

    COMPETITION & #PARTNERUP

    • PERCEIVED COMPETITION & WHAT IS #PARTNERUP ?
  • 11

    10 PERSONALITY TRAITS FOR THIS LIFE

    • 10 PERSONALITY TRAITS

    • 10 TRAITS WORKSHEET

    • WILL SMITH SEGMENT
  • 12

    IS IT FOR YOU?

    • IS IT FOR YOU? : Case Study on Pivots

    • NECOLE KANE'S PIVOT STORY

Pricing options

Explain how different pricing options might be valuable to different segments of your audience.